First presented in 1955, The Drama Desk Awards are a significant American theatre distinction that is given annually to recognize excellence in New York theatre productions on Broadway, Off-Broadway, and Off-Off-Broadway. Our brief was to create a brand for the event honoring both New York City and the theatre industry. A comprehensive brand was developed and applied to web properties, digital advertising, signage, wayfinding, OOH, motion graphics, print materials, event collateral and more.