Design Thinking.
Creative Strategy.
Amanda Wood is a Toronto based Art Director, Brand Designer, and Creative Strategist.
Work.
About.
Based in Toronto, Amanda is a Provisional RGD who brings over eight years of strategic branding and creative experience to the table, working with both local and international brands.

A visual storyteller, passionate about building, and delivering, engaging experiences for audiences and clients alike, Amanda studied design thinking at the York University / Sheridan College Joint Program, earning a Bachelor of Design with Honors.

In her spare time, you can most likely find her on a football (soccer) pitch or curled up with a good sci-fi book.
Skills.
+ Bilingual

+ Brand design

+ Visual strategy and direction

+ Content strategy and direction

+ Campaign concepts, storyboarding, pitching

+ User experiences

+ Workflow processes

+ Day-to-day project management

+ Experience and journey mapping
Self Promotion.
+ Received CEO Award for Outstanding Achievement

+ Journey mapping and subsequent B2C site and brand re-design resulted in a 44% increase in conversions, a 10% increase in customer LTV, and a 32% reduction in churn

+ Contributed to a 5x growth in lead generation

+ Refined acquisition campaigns resulted in an average of 3x increase in CTRs

+ 33% growth in acquisition

+ 110% of department's annual targets achieved

+ Generated 34% increase in traffic to corporate careers page

+ Fostered 25% YOY increase in conference attendees from over a 3-year span

+ Mobile event app launch demonstrated brand stickiness with 84% of users opening the app 10 or more separate times

+ Launched an internal resources hub with 100% interaction from employees

+ Branded B2B industry event achieved an above-industry NPS score of 48